Six Elements of a Good Business Card Design

Business Card designs by Team Tiggio Anime:

 Business cards are often the first point of interaction between your company and its clients or other business associates. It contains vital company details through which your clients can contact you whenever they want. This card has the strength to either impress people in your favor or make them dismiss you as another run-of-the-mill business owner. Business card design should therefore be taken seriously and professional designers should be entrusted with the job.

An effective business card must contain a few basic details which are indispensable to its efficiency.

Company Name & Logo
The company logo is a visual ambassador for your company. It is indispensable in creating a brand identity and adds to brand recall value. The right business card should therefore have the company logo prominently displayed in an uncluttered way. The company name should appear below the logo in legible font. Business card design should aim to display both the logo and the name clearly on the card.

Contact Details
Though it may seem obvious, it is vital to check that your business card carries the right details about you and your company. Contact details must include your name, designation, address, telephone numbers, business mobile number, email ID, website details and details on social media sites.
In short, your business card should contain all such details which may help a prospective customer to contact you just whenever or whichever way he/she wants. Once a customer fails to contact you, he/she can easily spread a bad name for your company.


The Back-side
The flip-side of your business card is equally important. The right kind of business card design must use the vacant space on the back to provide extra information about your company. You may include the names of different group companies, different branch addresses, list of products, allied services, call-to-action and much more. In fact, the additional information provided on the back can make your company look more professional, well-established and reputable.
Images
Visual impact is always more effective than mere words. Business card design can incorporate an image or a graphical representation of your nature of business. Apart from the written information, such images will help customers to recognize instantly what your company deals in. This can be especially helpful when somebody is rummaging through stacks of cards; looking for a related service. The image on your card will instantly draw his/her attention.

Card Material
There are different types of materials on which to print your business card. All materials have their own pros and cons and budget is also a consideration. You may also select the material keeping in mind your target group.
Traditional paper cards are cheaper, easier to write on and can be circulated in bulk. They are alright for distribution when you are interacting with people in general. Expensive cards in plastic or other fancy materials convey a more exclusive, affluent and successful image both for you and your company. You can distribute these cards at select gatherings where the business stakes are very high.

The Print
A shabbily printed business card will add no value to your business. After finalizing your business card design, ensure that the printing is of good quality. All the graphical and textual parts, including the logo, should be clearly visible and readable. The card should look clutter-free, organized and impressive.

Five Aspects of a Good Logo | logos

 Five Aspects of a Good Logo | logos

Logos are considered as just another piece of cleverly designed graphic. However, for a company, a logo is much more than that. A logo is an icon representing the company’s vision, its business, its USP and its name crafted in typical fonts to make it memorable. Logos have been known to make or break a company’s fortunes.
A great logo is instantly recognizable and helps in recollecting a brand anywhere in the world. A badly designed logo can similarly make a brand eminently forgettable if it cannot carry the correct message to the masses.
As an astute businessman, it is important for you to select your company logo wisely. Always consider the basic aspects that any effective logo must have before getting your logo designed.

Clean and Clutter-Free

A great logo is differentiated from ordinary logos in its clean and clutter-free lines. It should not confuse the customer’s mind with myriad representations. The visual should be straight and impressive in order to leave an indelible impression on the viewer’s mind.
Too many graphics within the same logo can make it appear as a confusing jamboree of multiple aspects. This way, no particular USP or product or perceptive of your company will be embodied clearly through the logo.

Unique and Individual 

Since logos are the visual ambassador for your company, it goes without saying that they should be original and unique. The logo should be such that it helps your company to standout among its competitors. It is best not to use standard images or clip art graphics for your logo. Cookie-cutter jobs will never work when you want a great logo.

Your logo should have its own color combination, fonts, graphics or something else that will make it unique. Prospective customers should immediately connect your logo with your company and not confuse it with some other brand.

Unforgettable and Relevant

Logos should be memorable. A logo should add to the brand recall value of your company or products so that customers keep coming back to you. The graphics of the logo should be related to your industry.
It should be created in such a way that customers will recognize it anywhere, anytime. Only then will they be able to describe the logo to other prospective customers who are interested in buying your products or doing business with your company.

Timeless 

Since logos are deeply associated with your company’s image, you would not want to change them often. A good logo should therefore be timeless in order to connect with customers of different generation. Great logos have remained unchanged for decades as they could effortlessly bond with younger generations and be in sync with their styles and aspirations.

Technically Correct 

An oft ignored area is the technical feasibility the designed logo. Logos should be scalable to fit different advertisement media. A good logo will look equally great in black & white or color. It will create the same impact on TV, newsprint, magazines, on TV, in websites and other social media sites.
There should be no degradation in image quality when they are blown up for billboards or reduced for tiny advertisement spaces. The font should be clearly visible under different conditions.

Branding Your Company With Mascots:

 

Mascots by Team Tiggio Anime:

 

Mascots usage is becoming popular by the day. Mascots are used by large and small companies to market the image of their company’s purpose. At one point in history mascots was used more by food and sports chain more, but now everyone want’s a piece of the image action.

Remembering the Mascot:

 

Take Geico for an example, they have multiple mascots to represent the image of their company. They use their mascots in humorous situations to gain access to their viewer memories. Even if you don’t have insurance with Geico, you may still be able to find the humor in their advertisements; also you could identify the different mascots that Geico use. A lot of companies use mascots to represent their companies, but some companies have perfected the mascot method better than others. A mascot is the path for which your customers will remember your brand and you will want them to tell others about your brand as well.

Make Your Mascot Last:


I know you’re thinking what does Make Your Mascot Last mean? It means your mascot should be designed so that it could last just as long as your company last; in other words you want your mascot to be timeless. Take Frosted Flakes or Rice Krispies for example, Kellogg has used those same mascots every since my parents were young. Rice Krispies was marketed to the public every since 1928 and Frosted Flakes was marketed to the public every since 1951. What Kellogg did with their mascots is called timeless marketing, and in other words they made their mascots last. Some mascots could cost a company thousands of dollars to create, so you think that they would like to make money many times over from that one time investment.

Types Of Mascots:

Different companies use different types of mascots to represent their companies. The most popular mascots that people tend to remember are animal type or human like mascots. They are the images that people tend to remember more easily. The San Fransisco 49ers uses Sourdough Sam, the Phoenix Suns uses the Gorilla, the mascot for Bangal Tiger is Mike the Tiger,  University of Michigan uses Sparty, and the list goes on. When your audience embraces your company’s mascot, then that image becomes a center piece of their hearts.

Are You Looking For A Mascot?

Team Tiggio Anime is here to create the mascot that you have been dreaming of! The first thing our staff will do is listen to your most inner ideas, because when it comes to creating your timeless image it will include listening first. The next step we will make is start to ask you a series of question pertaining to your business, because the make-up of your company will play a major role for your mascot design. We will then start to come up some mascot sketches, so you can approve if we’re on the same page for creating your mascot.  We take building your mascot serious, because anything that’s created to be timeless will take a lot of work. Our next step in is to color your mascot in the image of your company. When someone see’s your mascot it will be viewed as your walking build-board.  After we colored your mascot and you have approved the final draft, then we will send your beautifully designed mascot in high resolution via email.