Wednesday, January 2, 2013

Branding Your Company With Mascots

Branding Your Company With Mascots:

 

Mascots by Team Tiggio Anime:

 

Mascots usage is becoming popular by the day. Mascots are used by large and small companies to market the image of their company’s purpose. At one point in history mascots was used more by food and sports chain more, but now everyone want’s a piece of the image action.

Remembering the Mascot:

 

Take Geico for an example, they have multiple mascots to represent the image of their company. They use their mascots in humorous situations to gain access to their viewer memories. Even if you don’t have insurance with Geico, you may still be able to find the humor in their advertisements; also you could identify the different mascots that Geico use. A lot of companies use mascots to represent their companies, but some companies have perfected the mascot method better than others. A mascot is the path for which your customers will remember your brand and you will want them to tell others about your brand as well.

Make Your Mascot Last:


I know you’re thinking what does Make Your Mascot Last mean? It means your mascot should be designed so that it could last just as long as your company last; in other words you want your mascot to be timeless. Take Frosted Flakes or Rice Krispies for example, Kellogg has used those same mascots every since my parents were young. Rice Krispies was marketed to the public every since 1928 and Frosted Flakes was marketed to the public every since 1951. What Kellogg did with their mascots is called timeless marketing, and in other words they made their mascots last. Some mascots could cost a company thousands of dollars to create, so you think that they would like to make money many times over from that one time investment.

Types Of Mascots:

Different companies use different types of mascots to represent their companies. The most popular mascots that people tend to remember are animal type or human like mascots. They are the images that people tend to remember more easily. The San Fransisco 49ers uses Sourdough Sam, the Phoenix Suns uses the Gorilla, the mascot for Bangal Tiger is Mike the Tiger,  University of Michigan uses Sparty, and the list goes on. When your audience embraces your company’s mascot, then that image becomes a center piece of their hearts.

Are You Looking For A Mascot?

Team Tiggio Anime is here to create the mascot that you have been dreaming of! The first thing our staff will do is listen to your most inner ideas, because when it comes to creating your timeless image it will include listening first. The next step we will make is start to ask you a series of question pertaining to your business, because the make-up of your company will play a major role for your mascot design. We will then start to come up some mascot sketches, so you can approve if we’re on the same page for creating your mascot.  We take building your mascot serious, because anything that’s created to be timeless will take a lot of work. Our next step in is to color your mascot in the image of your company. When someone see’s your mascot it will be viewed as your walking build-board.  After we colored your mascot and you have approved the final draft, then we will send your beautifully designed mascot in high resolution via email.

 

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